DSG Outerwear

For decades, women have been subjected to wearing outdoor apparel primarily marketed and designed for men.

Founded in 2010, DSG Outerwear is committed to Doing Something Great for women by reshaping the narrative of our outdoor clothing. Frustrated with the limited selection of women's snowmobiling gear, Wendy Gavinski founded DSG Outerwear in 2010 out of her basement in Wisconsin. In 2017, DSG Outerwear launched the hunting line, followed by the fishing and ice fishing line in 2019. DSG Outerwear also has a heated apparel line.

We strive to make outerwear that fits the needs of EVERY woman. Our sizes range from XXS to 5XL and include features that are built to tailor garments to fit YOUR body.